You influence others all day long during meetings, presentations, and interpersonal conversations. Don’t let these three mistakes keep you from getting the results you need.
Influence Mistake #1: Focusing only on content
Content is only part of the equation. I work with a lot of people who have great content that simply isn’t heard because it isn’t delivered effectively.
I recently listened to a man give a five-minute presentation. The content was good, and he thought he nailed it. A question following his presentation surprised him because he addressed it during his presentation.
When we asked the rest of the group if anyone heard the point during his presentation, everyone said no. His content was great, but key information was lost because of poor delivery.
During our course, Maximum Influence, you will learn how to deliver valuable content in a way that people hear and remember it.
Influence Mistake #2: Ignoring the importance of an emotional connection
Relying solely on bulleted points or technology won’t persuade people. Bullets and technology don’t make an emotional connection, you do. It is difficult to get people to change if they don’t think you care about the challenges they face. It’s difficult to convince people to buy if it seems that you care more about the sale than the relationship. It’s difficult to get a team energized around an initiative if you don’t express any passion about it.
During Maximum Influence you will learn how to apply several strategies to make an emotional connection that will increase your ability to get buy in, drive results, and increase productivity.
Influence Mistake #3: Doing all the talking
People often focus so much on what to say that they forget to listen. You can’t truly understand someone if you don’t listen. What does the customer think of their current solution? What are your team’s biggest concerns with the change? What part of the project is the most important to your boss?
During Maximum Influence, you’ll learn how your natural listening style impacts your ability to influence as well as how to adapt to others’ listening styles to deliver content in a way they want to hear it.
Join us for Maximum Influence on September 18 – 19 to learn strategies to prevent these mistakes and more!
A nationally recognized speaker and expert in leadership development, Dr. Heather Johnson conducts the interactive workshop applying proven methodologies to maximize participants’ ability to influence.