Noah Goldstein Ph.D., Steve J. Martin, and Robert B. Cialdini Ph.D.
I work with hundreds of leaders annually to help them increase their ability to influence. There is often a misconception that if information is presented in a clear, logical way, people will buy into the idea. That simply isn’t enough. Anyone who needs to influence others will find value in this book. It contains short chapters that give research-based nuggets of insight that are easy to apply. Apply them consistently along with clear, concise content, and your ability to influence is sure to increase.
Once you’ve read it, we’d love to hear which of the 50 ways were most effective for you.