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March 8, 2014 by Klassen Performance Group

How We Decide

by Jonah Lehrer

How We Decide by Jonah Lehrer

by Jonah Lehrer

Whether we’re making a decision or determining the best solution for a problem, we often think our decisions are purely rational. Psychologists have known for a long time that that isn’t the case. “How We Decide” describes the neuroscience of decision making in a practical, relevant, easily digestible way. When we understand that we aren’t purely rational thinkers and learn how and when to use emotional data, we can make better decisions and solve problems more effectively. This book gives great insight into doing just that.

Have you read this book? What did you think? What other books on decision making and problem solving have made an impact on you?

Filed Under: Recommended Reading

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